In my 10-plus years as a video journalist, I have seen the industry change immensely, and that meant shooting, scripting and editing stories for multiple platforms with very different audiences. A good example of this is when I went behind the scenes of a Hallmark movie set with our host, Savannah Sellers, to see how they make Christmas magic during a heatwave. The story aired in different versions on the Today Show, Stay Tuned on Snapchat, Youtube and TikTok.